PPM at Biocodex Asia-Pacific Strategic Meeting in Seoul

PPM, distributor in Cambodia of Saforelle products from the French pharmaceutical group Biocodex and one of Saforelle's leading markets in the Asia-Pacific region, was invited to participate for the first time in the meeting entitled "Exchanges on the Marketing Strategy for Biocodex's Feminine Health Product Range," held in Seoul, South Korea, in July 2026. This meeting brought together more than 25 representatives from distribution partners and relevant teams from several countries in the Asia-Pacific region, including Cambodia, Vietnam, Malaysia, Kazakhstan, China, South Korea, Taiwan, Mongolia, and Thailand. Representatives from the Biocodex Global team in France also participated in the meeting.

Mr. Tech Simo, PPM's local market sales director, who was invited to represent Cambodia at the meeting, indicated that the discussions focused primarily on the new marketing directions and strategies for the Saforelle product line in the Asia-Pacific region, evolving consumer behavior, the development of communication and promotional activities, and the sharing of experiences and best practices among the various partner countries.

He emphasized that, despite the relatively modest size of the Cambodian market compared to many other countries in the region, Cambodia has become one of Saforelle's leading markets in Asia-Pacific. It is now also among the brand's top markets globally, ranking third behind France and Belgium.

This success reflects PPM's long-standing commitment to raising awareness of feminine health and hygiene, developing its distribution network, and its marketing initiatives, carried out with the participation of pharmacies, healthcare professionals, and numerous partners throughout the country. Mr. Tech Simo added that PPM's participation in this regional platform not only provided Cambodia with an opportunity to learn from experiences in other markets, but also to share Cambodia's experience and the factors that contributed to its success with other partner countries.

Following this first strategic meeting focused on marketing, Biocodex plans to continue these exchanges annually with its partners in the Asia-Pacific region to share experiences, market trends, and new strategies. The goal is to further raise awareness of women's health and support the development of the Saforelle product line throughout the region.

For PPM, this cooperation also reflects its commitment to continuing to provide Cambodian consumers with quality health products and recognized international brands, in order to better meet their needs.